Poor result for the tabloids
A few days ago, 2005 circulation numbers for newspapers were released. For most papers the trend is negative.
The two major tabloids, Dagbladet and VG each sold 20.000 fewer papers a day than in 2004, and are responsible for more than half the total decline in the newspaper market. All in all, Norwegian newspapers were down 68.000.
The good news is that Aftenposten and DN, papers which cover the more serious end of the market, have had an increase in circulation. It seems that people are moving away from the scandals and gossip of the tabloids towards more serious news coverage.
But it could also signal an increasing divide, where we on one hand see more people reading only the "shallow" news online, and on the other those who take the time to go behind the headlines and attempt to understand the news. It is not so hard to imagine that the newspaper will become the medium for society's elite, while the rest of us are busy reading about Britney's latest breast enlargement...
The two major tabloids, Dagbladet and VG each sold 20.000 fewer papers a day than in 2004, and are responsible for more than half the total decline in the newspaper market. All in all, Norwegian newspapers were down 68.000.
The good news is that Aftenposten and DN, papers which cover the more serious end of the market, have had an increase in circulation. It seems that people are moving away from the scandals and gossip of the tabloids towards more serious news coverage.
But it could also signal an increasing divide, where we on one hand see more people reading only the "shallow" news online, and on the other those who take the time to go behind the headlines and attempt to understand the news. It is not so hard to imagine that the newspaper will become the medium for society's elite, while the rest of us are busy reading about Britney's latest breast enlargement...
posted by Unknown | 1:52 pm
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